Electronic direct marketing is a key part of sales and customer communications for many companies. However, newsletters, promotional emails and marketing automation only work when there is also a valid legal basis for sending them. Recently, automated marketing calls have attracted particular attention in supervisory practice. In practice, a company should answer three questions before sending a message: who is the recipient, does the message constitute marketing or customer communication,...

AI tools are developing at a remarkable pace. Not long ago, an AI-generated image was easy to recognise, but today, the best AI-generated images are so convincing that they can be indistinguishable from genuine photographs. AI can also be used to produce text, audio and video, offering creative industry professionals significant opportunities to accelerate content production and develop new forms of expression. At the same time, the use of AI raises numerous legal questions. In this blog...

EU:n datasäädös (Data Act) tuli sovellettavaksi 12.9.2025 ja toi mukanaan uusia velvoitteita palveluntarjoajan vaihtamisen helpottamiseksi.