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EXAMPLES OF FOLKS' PROJECTS


Folks acted as legal adviser to the minority shareholders of Aste Holding Oy and CapMan Growth in an acquisition
Folks acted as legal adviser to the minority shareholders of Aste Holding Oy and CapMan Growth in a transaction in which Eniro Group AB acquired the entire share capital of Aste Holding Oy. Aste is a Finnish specialist company focused on digital production and marketing. The company combines creative design, multichannel production and technological solutions across different channels. Its clients include media companies, retailers, telecommunications operators, organisations
Jul 13


What do companies expect from their legal partner in 2026?
In 2026, companies expect legal partners to provide more than technical expertise. They value fast, practical and commercially relevant advice that supports decision-making and helps move business forward. Folks’ client survey highlights the importance of responsiveness, clear recommendations, a strong understanding of the client’s business and an approachable way of working. The best legal support combines expertise, speed and genuine collaboration, turning legal advice into
Jul 13


Electronic direct marketing: when is consent required?
Electronic direct marketing is a key part of sales and customer communications for many companies. However, newsletters, promotional emails and marketing automation only work when there is also a valid legal basis for sending them. Recently, automated marketing calls have attracted particular attention in supervisory practice. In practice, a company should answer three questions before sending a message: who is the recipient, does the message constitute marketing or customer
Jun 23


AI in marketing: when must its use be disclosed?
AI can create marketing images, videos and campaign ideas in an instant. But when do you need to tell your audience that you’ve used it?
May 27


What remains of lawyers’ work?
At Folks’ housewarming, we were reminded why a lawyer’s work is about more than producing legal text.
May 27


Do not run yourself into the ground before your holiday: what should employers do?
The same pattern can be seen in many workplaces as the summer holiday season approaches. Calendars fill up, unfinished matters are cleared from desks, and responsibilities are only resolved at the last minute. The thinking is understandable, but if the situation is managed poorly, the consequences quickly become visible in the form of excessive workload, an increased risk of errors and unnecessary bottlenecks. From a company’s perspective, effective holiday planning is not me
May 20

“The level of service and expertise is so high that you never feel like you’re paying for something unnecessary."
Lauri Kuosmanen, Metsä KTK Oy
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