Folks acted as legal adviser to the minority shareholders of Aste Holding Oy and CapMan Growth in a transaction in which Eniro Group AB acquired the entire share capital of Aste Holding Oy. Aste is a Finnish specialist company focused on digital production and marketing. The company combines creative design, multichannel production and technological solutions across different channels. Its clients include media companies, retailers, telecommunications operators, organisations

In 2026, companies expect legal partners to provide more than technical expertise. They value fast, practical and commercially relevant advice that supports decision-making and helps move business forward. Folks’ client survey highlights the importance of responsiveness, clear recommendations, a strong understanding of the client’s business and an approachable way of working. The best legal support combines expertise, speed and genuine collaboration, turning legal advice into

Electronic direct marketing is a key part of sales and customer communications for many companies. However, newsletters, promotional emails and marketing automation only work when there is also a valid legal basis for sending them. Recently, automated marketing calls have attracted particular attention in supervisory practice. In practice, a company should answer three questions before sending a message: who is the recipient, does the message constitute marketing or customer

AI can create marketing images, videos and campaign ideas in an instant. But when do you need to tell your audience that you’ve used it?

At Folks’ housewarming, we were reminded why a lawyer’s work is about more than producing legal text.

The same pattern can be seen in many workplaces as the summer holiday season approaches. Calendars fill up, unfinished matters are cleared from desks, and responsibilities are only resolved at the last minute. The thinking is understandable, but if the situation is managed poorly, the consequences quickly become visible in the form of excessive workload, an increased risk of errors and unnecessary bottlenecks. From a company’s perspective, effective holiday planning is not me

Folks acted as the buyer’s legal adviser in an acquisition in which Keskisuomalainen Oyj acquired 100% of the shares in Arena Interactive Oy. Arena Interactive Oy is a Finnish SMS and instant messaging specialist company that provides solutions for messaging services and integrations for customer surveys. Arena Interactive has over 20 years of experience in developing digital messaging services. Keskisuomalainen Oyj is a Finnish media group which, through this acquisition, st

The importance of solutions that support sustainable development continues to grow, and it is motivating to work on projects related to them. Elea & Lili Oy is a Finnish deep tech company developing cellulose-based, highly absorbent materials to replace fossil-based alternatives, especially for hygiene and agricultural use. We assisted Elea & Lili with the incorporation of the company as well as its early-stage funding round. At the same time, we supported the efficient launc

Folks acted as legal adviser to the sellers in a transaction where Rainmaker Group Oy acquired 100% of the shares in Myyntimestarit Oy. Myyntimestarit Oy is a Finland-based telesales company that runs nationwide sales campaigns for both consumer and corporate customers, and employs approximately 60 sales professionals. Rainmaker Group Oy focuses on outsourced sales and customer service solutions and, through this acquisition, strengthens the execution of its growth strategy a

As I write this article, I notice myself returning to the same thought again and again. Should I add disclaimers? Those just-in-case paragraphs in which I explain in advance what I do not mean before I dare to say what I actually mean. That this is not an argument against taking discrimination, racism, harassment or other serious misconduct seriously. There can and should be no compromise on those issues. Yet this very need for caution feels like an essential part of the phen