A chatbot answers a customer’s question, AI creates an image for an ad, or helps draft an article. When do you need to disclose its use and when is no disclosure required? The EU AI Act’s transparency obligations do not apply to every use of AI. We explain which situations require disclosure and what this means for your business in practice.

“Environmentally friendly”, “carbon neutral” and “responsible” have become established terms in marketing. Environmental claims have not been allowed to be misleading before either, but from 27 September 2026 the rules will become more specific and certain practices will be prohibited in all circumstances. The new rules on green claims mean that companies should review their consumer-facing environmental claims, sustainability labels, climate targets and product information.

The obligations under the EU AI Act are already becoming applicable in stages. See where things stand with the AI Act in 2026 and what companies should be doing now.

In business law, legal expertise is a basic requirement. But for the client, the quality of the collaboration becomes clear well before the final answer is delivered: does the lawyer take ownership of an issue that is still taking shape, ask the right questions, and make sure everyone knows what happens next after the discussion?

Folks acted as legal adviser to the minority shareholders of Aste Holding Oy and CapMan Growth in a transaction in which Eniro Group AB acquired the entire share capital of Aste Holding Oy. Aste is a Finnish specialist company focused on digital production and marketing. The company combines creative design, multichannel production and technological solutions across different channels. Its clients include media companies, retailers, telecommunications operators, organisations

In 2026, companies expect legal partners to provide more than technical expertise. They value fast, practical and commercially relevant advice that supports decision-making and helps move business forward. Folks’ client survey highlights the importance of responsiveness, clear recommendations, a strong understanding of the client’s business and an approachable way of working. The best legal support combines expertise, speed and genuine collaboration, turning legal advice into

Electronic direct marketing is a key part of sales and customer communications for many companies. However, newsletters, promotional emails and marketing automation only work when there is also a valid legal basis for sending them. Recently, automated marketing calls have attracted particular attention in supervisory practice. In practice, a company should answer three questions before sending a message: who is the recipient, does the message constitute marketing or customer

AI can create marketing images, videos and campaign ideas in an instant. But when do you need to tell your audience that you’ve used it?

At Folks’ housewarming, we were reminded why a lawyer’s work is about more than producing legal text.

The same pattern can be seen in many workplaces as the summer holiday season approaches. Calendars fill up, unfinished matters are cleared from desks, and responsibilities are only resolved at the last minute. The thinking is understandable, but if the situation is managed poorly, the consequences quickly become visible in the form of excessive workload, an increased risk of errors and unnecessary bottlenecks. From a company’s perspective, effective holiday planning is not me