In business law, legal expertise is a basic requirement. But for the client, the quality of the collaboration becomes clear well before the final answer is delivered: does the lawyer take ownership of an issue that is still taking shape, ask the right questions, and make sure everyone knows what happens next after the discussion?
In our previous article, we looked at what companies expect from their legal partner in 2026. In this article, we focus on how our clients describe what it is actually like to work with Folks.
A total of 48 clients responded to Folks’ 2026 customer satisfaction survey. Of them, 43 said they were very satisfied with the collaboration and five said they were satisfied. In a separate recommendation question, our NPS score was 96. We are delighted with the numbers. But the open-ended responses tell us even more about what our clients believe makes for successful collaboration.
“It’s always easy to work with you. The help is fast, knowledgeable and easy to understand.”
The client shouldn’t have to manage the lawyer
Legal questions rarely arrive in a company as neatly defined assignments. A contract may already be under negotiation, an employment matter may require a quick decision, or the terms relating to the introduction of new technology may still be unclear.
The client should not need to formulate a fully developed legal question or know in advance what information is needed to resolve the matter. It is the lawyer’s job to take ownership of the situation: understand the objectives and facts, identify the relevant legal issues and help develop a solution that works in practice.
The client makes the business decisions. The lawyer’s role is to make the options, risks and consequences clear so that the client can make an informed decision.
The value of an approachable legal partner is that clients feel comfortable calling before a situation turns into a problem. A short conversation at the right time can save a significant amount of time, cost and unnecessary investigation later.
In addition to fast, clear answers and a strong understanding of the business, one respondent highlighted the fact that our pricing does not create a barrier to asking for advice. They also summed up the collaboration like this:
“And it’s always a pleasure to work with fun people.”
Different strengths, one shared goal
In the client feedback, Folks was not described simply as a single service. Respondents talked about individual lawyers, the way they work and what it feels like to work with them.
Working with Antti was described as professional, easy and warm, with particular praise for his quick responses and ability to avoid unnecessarily complicated legal jargon.
Feedback on Anna highlighted trust, efficiency, clear communication and a strong understanding of the client’s industry, even under tight deadlines.
Clients who had worked with Katri praised her thoroughness, responsiveness and friendly way of working, which they described as highly valuable to the client.
Kaisa’s particular strength was identifying the heart of the issue: her answers were clear and practical, and her work stayed focused on what mattered.
Those who had worked with Lila praised her knowledgeable and clear advice, as well as the ease with which she takes on questions and keeps matters moving forward.
The same theme came up repeatedly in our clients’ descriptions: the burden of managing the collaboration is not left to the client, and the client does not have to translate a legal answer into practical next steps themselves.
“You’re all absolutely brilliant. We can always reach you at short notice, and things move forward quickly.”
Good communication improves the quality of the work
A pleasant way of working together also improves the quality of the legal work. Difficult and unfinished matters are easier to deal with when there is trust in the relationship. Questions can be raised earlier, uncertainties do not need to be hidden, and the lawyer gains a better understanding of what genuinely matters to the client in the situation. When objectives, concerns and practical constraints are identified early enough, the lawyer can focus their work on what is truly relevant.
A trusted lawyer brings risks to the table and, when necessary, says clearly that a plan needs to change. What matters is that the client understands the reasoning behind the advice and knows what options are available.
Not every situation requires a lengthy legal memo. Sometimes the best legal service is a concise discussion that leaves the decision-makers knowing what to do next and which issues still require further clarification. One of our clients summed up their experience like this:
“The level of service and expertise is such that you never feel you’re paying for something unnecessary.”
The service should work regardless of which lawyer is handling the matter
Strong client feedback is not just a measure of success for us. It also creates an expectation that the service should work equally well regardless of which Folks lawyer is handling the matter.
That means sharing expertise, working smoothly together across the team and making sure that agreed actions, deadlines and client objectives are followed through. At the same time, every lawyer should be able to use their individual strengths and build a way of working with the client that feels natural and effective.
At its best, a lawyer is involved while decisions are still being prepared. Unfinished questions can be discussed early, and solutions can be found before the situation develops into a problem.
If your company is looking for an easily accessible legal partner to support day-to-day matters and decision-making, take a look at our outsourced legal department or our team. You can also get in touch even if you are not yet exactly sure what kind of legal support you need.
- Anna Paimela
- Apr 11, 2025
Bite-sized legal advice for the pixel-sized revolution
Distance Technologies is a Finnish deep tech start-up pioneering the world’s first true glasses-free mixed reality solution. Immediately after its establishment, the company attracted international interest and significant investments from investors such as Google Ventures, Maki.vc and FOV Ventures. Talouselämä, the largest weekly business magazine in the Nordics, also named Distance as one of Finland's most interesting start-ups.
The founders of Distance are not first-timers when it comes to establishing startups. Urho Konttori, the CEO of Distance and Jussi Mäkinen, the CMO of Distance, among other current founders of Distance were also founders in Varjo. Experience from startups has played a role in the speed the company has grown but also in the way the founding team understood the value of effectively managing legal affairs.
The company’s rapid growth and unique technology required a strong legal foundation from the very beginning. Konttori explains:
"Our technology is completely new, and to even open discussions with potential investors and contractual parties, we had to consider the legal matters carefully from day one. Folks' team has been involved from the beginning to ensure that all the legal pieces are in place."
Efficiency through weekly check-ins
Folks has been Distance’s legal partner since the company's incorporation. Folks’ team has drafted the founding documentation and assisted Distance in financing rounds: first, in the pre-seed funding led by Maki.vc and FOV Ventures, and secondly, in the EUR 10 million investment round led by Google Ventures marking its first investment in a Finnish company. In addition, Folks has provided daily legal support for Distance in various legal matters. Konttori describes the partnership as follows:
”Our cooperation has evolved on the basis of our needs. We’ve formulated a habit of going through governance and daily legal matters in our weekly status meeting with Folks. I find these weekly check-ins especially useful for a start-up which has to juggle multiple tasks, including challenging legal tasks, simultaneously. If there is one tip I would give to any start-up it is to adopt this model as it enables the company to identify potential legal risks and manage them effectively without sending lengthy emails back and forth."
Legal partnership enables Distance to focus on development
Distance has quickly emerged as one of Finland's most promising technology companies. Talouselämä's recognition as Finland's most interesting start-up shows that the company has managed to inspire confidence among investors and markets alike. Distance also recently announced a partnership with Patria, where Patria and Distance will create a unique solution designed for real-time tactical situations and utilizing the patented Distance XR light field and digital optics technology to achieve unprecedented situational awareness combined with exceptional low-light visual acuity.
Folks' ongoing legal support ensures that the company can focus on development without unnecessary delays. In the technology sector, the business environment is changing rapidly, so a partner needs to understand not only the contracts and financing patterns, but also the dynamics of the industry as a whole. Especially when the business is evolving fast, legal support needs to be accessible and practical.
Distance’s CMO Jussi Mäkinen sees collaboration as a clear competitive advantage:
"We need to be able to focus on what we are best at. Folks makes collaboration easy and ensures that legal issues do not distract from growth and development. Their advice is practical, to the point and delivered promptly. That's exactly what a technology company needs from its legal partner."
Distance Technologies is a Finnish deep tech startup founded in 2024 that develops fully eye- and headset-free augmented reality solutions. Its revolutionary technology turns, for example, a car windscreen into an interactive experience without the need for traditional display devices. The innovation uses light field technology to bring a three-dimensional image into the user's field of vision without the need for separate glasses or headgear. The company has quickly attracted international interest, and its development has been supported by major investors such as Google Ventures.
Read more about Distance from their website: https://distance.tech
Legal partner for the tech industry
Folks has proven track-record in providing legal services for technology companies at all stages: from start-ups to established players, tailored to the appropriate stage of their business. The legal aspects of the IT and technology sector require an understanding not only of contracts and financing, but also of business development and future scalability. If you want advice in legal issues, such as financing, corporate structure, contracts, GDPR, protecting your brand and ideas or retaining the people who are vital to your business, backed up by strong business acumen, then we are your folks.
Folks assists Boreo Group in a transaction in which Boreo will acquire the entire share capital of Spetselektroodi AS from its founder, Indrek Ranne.
Founded in 1995, Spetselektroodi operates as a distributor of welding and cutting products and solutions in Estonia. For the fiscal year 2024, the company’s revenue was EUR 3.6 million, and its operating profit was EUR 0.4 million.
The completion of the transaction is subject to approval by the Estonian competition authority.
Read more about the transaction from Boreo's press release.